UB Group Wins MSMA 2025 Technology Excellence Award
Updated: Dec 3, 2025
UB Group Recognized for Pioneering Smart Manufacturing Solutions That Drive Efficiency and Sustainability in Malaysian Industry

KUALA LUMPUR, MALAYSIA – December 2, 2025 – UB Group, a leading provider of smart automation and digitalization solutions, is proud to announce its win of the Technology Excellence Award at the prestigious Malaysia Smart Manufacturing Awards (MSMA) 2025.
The award was presented during a high-profile ceremony at Menara Matrade on the evening of December 1, 2025. The honor was formally presented by Datuk Bahria Mohd Tamil, Deputy Secretary-General (Investment & Management), MITI, to Group CEO Hawke Tan, and was witnessed by notable figures, including YBhg. Tan Sri Abdul Rahman Mamat (MIDF Chairman) and the Minister of Investment, Trade and Industry, Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz. This recognition affirms UB Group’s role as a strategic force in advancing Malaysia’s Industry 4.0 transformation, triumphing among over 60,000 manufacturers across Malaysia.
Award-Winning Technology for Operational Excellence
UB Group's submission for the Technology Excellence Award centered on its proprietary automated solutions—including its Material Management System (MMS) and Automated Retrieval Systems (ARS)—designed to transform traditional factory floors and warehouses. The judging panel recognized UB Group for its locally engineered innovation and ability to deliver major improvements to the manufacturing sector.
These smart systems replace manual processes with precise robotics and software, delivering rapid, measurable operational gains. Customer deployments showed massive improvements, including cutting material retrieval times by 70-80% , achieving a 30% reduction in manpower , and reducing human error rates by up to 98%. Furthermore, UB Group's vertical and modular designs maximized space utilization, achieving optimization of up to 45% in valuable factory areas.
A Commitment to Local Innovation and Sustainability
The award underscores UB Group's full-stack, vertically integrated approach, where over 90% of project execution, software development, and control logic is performed by its Malaysian technical team. This local R&D capability ensures solutions are tailored to national standards and responsive to evolving factory demands.
Furthermore, UB Group's systems actively contribute to clients' ESG (Environmental, Social, and Governance) goals. The smart solutions minimize idle energy consumption, reduce contamination-related material scrap, and promote space efficiency to decrease the need for facility expansion and its associated environmental impact.
"Winning the MSMA 2025 Technology Excellence Award is a tremendous honour that validates the hard work of our entire team," said Hawke Tan, Group CEO of UB Group. "This award is not just for our technology, but for our commitment to empowering Malaysian manufacturers with globally competitive, locally engineered solutions that prioritize efficiency, sustainability, and resilience. We are dedicated to contributing directly to Malaysia's ambition of becoming a global hub for high-value smart manufacturing.





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